There is a trend in advertising, in particular with fashion ads, to depict women in trouble or being hurt. To make matters worse, these women are depicted as beautiful and sexy, seductive even. The imagery thus becomes a glamorized display of sexualized violence, in which the viewer is told that it is sexy for a woman to be hurt or in peril.
Take a look at the following Louis Vuitton ad:
Louis Vuitton is the offender again in the next ad, which is guilty of more than one offense. It depicts only the woman's legs, turning her into a headless object. And again, we see the image of a sexualized (and thin, of course) woman in a violent situation for the supposed purpose of selling... what was it again?... yes, shoes. Sometimes it's hard to tell.
The violence and misogyny in the following ad speak for themselves:
And finally, an awesome article that discusses media depictions of violence against women and talks about actions the National Organization of Women is taking to end violence against women:
'Hunting Bambi': Violence Against Women for Fun and Profit?