Wednesday, February 7, 2007

Stop Looking



This is an ad from Virtus Communications, a company that specializes in brand identity development, graphic design, and web design. I have no idea what the image has to do with what they are trying to sell.

I find this ad very disturbing. As in almost all ads including violence, the violence here is directed toward a woman. And, as usual, the woman is young and beautiful with a great figure. She's also topless. These elements combine to make an ad that displays sexuality in connection with violence. Furthemore, the ad is telling us that something about this sex-violence mix is attractive or cool, otherwise the image wouldn't be used to sell their services.

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